How to Improve Customer Insights with Video Content Analytics
The field of video content analytics has seen a meteoric rise in popularity among businesses, particularly when it comes to the extraction of brand insights through the analysis of customer sentiment derived from various types of video data. Due to the fact that social media platforms such as YouTube and TikTok encourage users to contribute videos, there has been a surge in the amount of user-generated video content. Companies are keeping a careful eye on this emerging trend and have also increased the number of videos they use to promote their products. The application of video content analytics can, in fact, provide businesses with additional avenues for assessing crucial key performance metrics for video assets that are shared on social media channels. First, let's take a look at a few examples from real life, and then we'll go over some of the known applications of video analytics in the business world. Healthcare organizations have been spending considerable sums ...